Belgian Beef, TAILOR-MADE MEAT
Wallonia has over 7,000 km2 of agricultural land on which 1.2 million
cattle graze. Although there are a few foreign breeds, such as the
Limousine, the Salers, the Charolaise or the Blanche d'Aquitaine, the star of Wallonia remains the Blanc Bleu Belge (BBB),
which alone accounts for 80% of the cattle stock.
The many livestock farmers, who still often work as families, attach great
importance to quality, service and animal welfare in harmony with biodiversity. In addition,
the Walloon sector has put in place stringent hygiene procedures and
benefits from optimal productivity capacity and traceability.
Unlike the practices in other countries, most Walloon livestock farms apply free-range methods,
which means that the cattle spend much of their time in the meadow. This is
a significant element which allows Walloon production to be described as
‘green' since it has a smaller carbon impact than
intensive rearing. But that's not all. Thanks to this grazing time, Blanc
Bleu Belge beef is also of very high quality, diversified and perfectly in
line with consumers' tastes. It provides real nutritional benefits and a quality of taste that is
both outstanding and varied: lean and tender or more flavoursome and
marbled, depending on the gender of the animal and the fattening method.
The quality of our beef is undeniable. It is therefore already widely
exported in Europe and the Walloon sector is now taking up new challenges,
exporting further afield to regions of the world such as Asia, the Middle
East or the Gulf countries.
In this context AWEX (the Wallonia Export Investment Agency), in
collaboration with APAQ-W (the Walloon agency for the promotion of quality
agriculture), is organising a visibility campaign for Belgian beef at major
international, European and extracontinental fairs.